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Internet Marketing

At Aperch, our Atlanta internet marketing division, will increase your online presence and help drive customers to your site. Through constant, responsive communication, we get to thoroughly know our customer’s business, and then highlight those strengths during our comprehensive approach. Aperch offers you solutions for natural, long-term search engine results. We achieve this by offering these online marketing solutions:

Search Engine Optimization (SEO):

Search Engines such as Google, Yahoo!, and MSN do more than drive traffic - they build brands. They can make or break interactive campaigns. They influence purchase decisions. Search engines are the connection from your organization to your customers. While attractive, informative content is the number one factor in attracting, your web design is just as important when attracting search engines. You can have the most wonderful content in the world, but if the web site is not targeting the right keywords with the right mix of link building, then this can prevent long term search engine ranking results.

We’ve helped numerous clients in a diverse range of industries achieve high rankings in the search engines. Our clients realize that successful search engine optimization has no magical formula. It takes commitment and a very specialized expertise. We are proud of what we’ve helped our clients achieve.
Our Search Engine Optimization Services include:

  • Extensive keyword and industry research
  • Easy to understand wireframe audits
  • Detailed analysis including granular coding recommendations
  • Professional implementation
  • Off the page strategy and execution
  • SEO PR services
  • Strategic SEO consulting
  • Detailed monthly reporting and analysis

 

Pay Per Click (PPC):

Pay Per Click Advertising is more than buying keywords. Its a unique interactive marketing campaign that needs to be managed very distinctly from traditional online advertising. PPC campaigns are component of an overall, integrated marketing initiative. And, like any marketing initiative, the strategy is the foundation of future success. One of the quickest ways to attract visitors is through Pay Per Click campaigns with Google, Yahoo! and other major search engines. In essence, you advertise to customers searching a specific keyword, and then pay for each click-thru visitor.

Our PPC advertising services include:

  • Extensive keyword and industry research
  • PPC campaign strategy and execution
  • Geotargeting
  • 24/7 bid management
  • Day parting and ad scheduling
  • Professional ad copy
  • Landing page consultation
  • Detailed reporting and analysis
  • Strategic PPC consulting